We are a Dutch sustainable streetwear brand, founded in Groningen. We believe the streetwear industry needs to change.
We believe change in the fashion industry can only be forced by going against the grain, changing the norm. Sustainable and ethical production should be the standard. We show you how.
Forget sweatshops, forget poor fabrics, forget fading prints and forget short-lasting items. Forget everything you knew about streetwear.
Streetwear is differentiation from the hurdle,
Streetwear is quality,
Streetwear is community,
Streetwear is handmade,
Streetwear is local,
Streetwear is creation,
Streetwear is individuality with a sence of belonging.
We are streetwear.
But we do it OUR way.