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ABOUT US


We are a Dutch sustainable streetwear brand, founded in Groningen. We believe the fashion industry needs to change, but in order to change it, we need you. 

We believe change in the fashion industry can only be forced  by changing the norm. Sustainable clothing should become the new standard and we show them how: introduce streetwear with fresh designs, premium quality and maximum sustainability. This way, we aim to lead by example and, together with you, make a mark.

Our standards:

Fresh designs
Organic and sustainable fabrics
High quality products
Reduce water & energy consumption in production
Perfect custom fit
Reduce our CO2 emission
Proper western wages 
Good working conditions 

 Curious how? Take a look at our sustainability page or jump straight into the product page to take a look around. 

Thank you for joining us!

Olle & Brend