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Behind the Design episode 2: The Madonna

Storytime! Welcome to the second episode of our Behind the Design series. In this blogpost we put the design of our Madonna tee in a symbolic and historic perspective to explain the meaning of it. Enjoy! Thanks to Claude Monet, lilies may just be the most documented flower in art history. During his career, the French painter became so obsessed with the waterlilies in his backyard pond, that he produced a series of over 250 paintings! The point of this exercise, amongst other reasons, was to show the passing of the seasons and its effects on his backyard. His most famous waterlily paintings are permanently displayed at Musée de l'Orangerie in France, also known as the “Sistine Chapel of Impressionism”. Waterlilies by...

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Behind the Design Episode 1: The Black Swan

Welcome to the first episode of the 'Behind the Design series'. Our goal is to provide you with some insight into the designs of our Art Nouveau collection and explain their relevance in relation to art history. In this first mini lecture we will zoom in on the Black Swan T-shirt: Why the swan? In painting, we have a term called an allegory, which can be best explained as an object or entity that can be interpreted to reveal a hidden meaning. Swans, oftentimes represent beauty, sexuality and loyalty. Allegories are a perfect way to send subtle messages to the audience. Perhaps the most famous example is The Threatened Swan (1650) by Dutch painter Jan Asselijn.It was painted right after the 80...

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